I’m a marketing strategist and project manager who transforms content into measurable impact. I lead digital marketing strategies from concept to execution, drawing on 7+ years of experience creating content road maps. I also build brand equity.
I am the secret sauce behind the growth of international brands, startups, and agencies. By staying on top of market trends, I also expanded the online reach of entrepreneurs and organizations. I produce captivating content and marketing campaigns that connect with B2C and B2B audiences. Whether it’s crafting persuasive copy, engaging e-mail campaigns, or tracking performance and managing client expectations, I’ve got you covered.
My work includes a range of SEO-focused projects and social media case studies that helped boost my clients’ online presence. Check out my travel blog posts in English and Spanish, work samples, and client testimonials.
Project Management
I worked with diverse companies across digital entertainment, tech, and e-commerce. During this time, I produced and managed a range of immersive events and video campaigns. These include exclusive launch parties, dynamic virtual festivals, and live Q&As. I managed every production stage. This included content planning, guest registration, community engagement, and post-event content creation. I delivered memorable, on-brand experiences for audiences.
- Netflix Series Launch: Organized a launch party in Venice, CA for the “Cholos Try” TV Series. The event created an unforgettable brand experience.
- Digital Vertical Launch: Coordinated a round table in Los Angeles with special guests Kamala Harris and Gina Rodriguez.
- Voter Registration Event: Helped produce a red-carpet registration event in Los Angeles. This event featured Rosario Dawson, Diego Boneta, Kate del Castillo, Efren Ramirez, and other iconic Latino personalities.
- Campaign & Video Production: Co-produced a compelling voter registration and non-smoking video series.
- Creative Company Parties: Executed standout holiday parties at unique venues, including a recording studio in West Los Angeles.
- Annual Incubator: Collaborated with the Founder and Development Executive. Worked with city programs to launch an incubator for content creators in Los Angeles. Built and led a team to develop the curriculum, conduct student interviews, and produce content. Managed the launch and graduation events. Oversaw a cohort of students. Coordinated guest speakers and lesson plans. Handled equipment rentals.
- Interactive festival: Supported the founder in delivering a unique virtual event where digital entertainment meets finance. I rallied supporters to sponsor virtual booths. I coordinated pre-production content planning. I managed community engagement with interactive financial activities and prizes during the live event.
- Live Zoom Q&As: Gathered industry experts and journalists in virtual events. I crafted dossiers for speakers and promoted them on social media. I also designed email and SMS campaigns and managed registrations. Furthermore, I moderated the live chat. Finally, I repurposed event highlights for post-event content.
Creative English
Role: Research medical articles and patient-friendly keywords.
Audience: 45 to 65-year-old wellness readers.
Client: Passport 2 Health, functional neurology clinic.
CTA: Find out how a simple and non-invasive eye test can tell how well your brain is functioning. This assessment is independent of your actual age.
Goal: Attract leads and inform them of new services.
Role: Translate medical benefits and documented research into a patient-friendly article.
Audience: 30 – 65 year old athletes and post-surgery patients.
Client: Passport 2 Health, functional neurology facility.
CTA: Try Low-Level Laser Therapy, a new neurodegenerative treatment in Northern California. It’s FDA-cleared, non-invasive, and clinically proven.
Goal: Attract leads and inform current patients of new services.
Role: Research topic and write EN SEO article.
Audience: Small E-commerce business owners.
Client: Jumpseller, E-commerce platform.
CTA: AI can be intimidating, but we can all use a little help sometimes. Profit from the latest AI tool and apply effective strategies to grow any business.
Goal: Convert and retain clients.
Role: Research topic and write EN SEO article.
Audience: E-commerce business owners.
Client: Jumpseller, E-commerce platform.
CTA: Another social media app? Here’s an effortless guide on META’s latest social media platform, with practical techniques for attracting new customers.
Goal: Convert and retain clients.
Role: Moderate community. Write an article from the discussion. Craft copy and create graphics to promote the event on social media.
Audience: Multimedia professionals
Client: CEO/Founder of TalentBlvd, a multimedia talent management platform.
CTA: TalentBlvd members can join insightful live sessions where decades of expertise meet modern journalism. Follow us to join us on the next virtual Q&A!
CTA: Create brand equity to drive memberships.
Role: Gather data to write an EN SEO article, design graphics, and copy for social media.
Audience: Journalists and TV news hiring professionals.
Client: CEO/Founder of TalentBlvd, a multimedia talent management platform.
Goal: Celebrate Hispanic heritage and advocate for diversity to encourage media representation.
CTA: Promote content sharing to build a larger audience and cultivate brand value.
Role: Draft questions for the interview. Write an article based on the answers. Create the copy and graphic for social media.
Audience: Multimedia professionals
Client: CEO/Founder of TalentBlvd, a multimedia talent management platform
Goal: Nurture diversity by highlighting a member while honoring AAPI Heritage to inspire media representation.
CTA: Promote content sharing to build a larger audience and develop brand loyalty.
Role: Write an article based on the TEDx script, design the graphic, and copy for social media.
Audience: Professionals in community service roles.
Client: Keynote Speaker, Author, and Executive Director.
Goal: Rally a supportive community before the book even hits the shelves.
CTA: Promote newsletter sign-ups.
Artículos en español y localización
Función: Investigar el tema. Escribir un artículo SEO en español de Colombia. El artículo debe tener un tono de voz informativo y práctico.
Audiencia: PYMES colombianos.
Meta: Informar sobre los beneficios del comercio electrónico e impulsar su crecimiento.
Cliente: Cámara Colombiana de Comercio de Electrónico
CTA: Atraer nuevos clientes para el socio Jumpseller para fomentar el comercio electrónico en Colombia, ¡Así todos ganamos!
Función: Investigar el tema a través de Google Trends. Analizar palabras clave para redactar el artículo SEO. El artículo debe estar en Español neutro para LATAM.
Audiencia: PYMES en LATAM y y todas las opciones de por medio.
Meta: Las tendencias fluctuantes del e-commerce pueden ser agobiantes. Este listado ofrece recursos actualizados relevantes al e-commerce a clientes actuales y potenciales.
Cliente: Jumpseller, plataforma de e-commerce.
CTA: Convertir y retener clientes.
Función: Investigar el tema y palabras clave a través de Google Trends para escribir el artículo SEO en Español de México.
Audiencia: PYMES o cualquier negocio online en México.
Meta: Ofrecer información clave y los recursos más novedosos sobre e-commerce en México a clientes y futuros aliados.
Cliente: Jumpseller, plataforma de e-commerce.
CTA: Convertir y retener clientes.
Contribución: Localización de inglés a español LATAM (enfásis en México, Perú y Chile).
Audiencia: Padres y cuidadores de estudiantes entre 3 a 8 años.
Meta: Proporcionar a nuestros usuarios actuales y potenciales información y recursos educativos esenciales y actuales.
Cliente: Lingokids, app móvil y sitio web sobre enseñanza dinámica de inglés para estudiantes entre 3 a 8 años y para sus ciudadores.
CTA: Retener subscripciones y convertir usuarios a subscripciones de pago.
Email Marketing
Role: Repurpose content from Founder’s blog and adapt to current trends and data.
Audience: 20 – 50-year-old journalists in the U.S.
Client: TalentBlvd, a broadcast talent management platform and coaching program.
CTA: Stop sending applications into the void. Start building real connections that move your career forward.
Goal: Convert members into the coaching program.
Role: Project Manager responsible for partner communication, website maintenance, graphic design, and copywriting for the newsletter and social media.
Audience: Investors, partners, and leaders of the Latino community.
Client: Acevedo Foundation, an NGO dedicated to empowering Latinos in the U.S.
Goal: Inform partners, investors, and potential investors of the foundation’s projects for Latino empowerment.
CTA: Maintain investor support and attract new partners.
Role: Digital Marketing Strategist. Design graphics, draft copy for the newsletter and social media, send A/B test, and compare metrics.
Audience: News station’s hiring managers and recruiters in the U.S.
Client: TalentBlvd, a multimedia talent management platform
Goal: Provide members with a talent pool, industry insights, and resources.
CTA: Transform subscribers into members and encourage members to upgrade their membership.
Role: Digital Marketing Strategist. Design graphics, draft copy for the newsletter and social media, send A/B test and compare metrics.
Audience: Journalists in the U.S.
Client: TalentBlvd, a multimedia talent management platform.
Goal: Inform of upcoming events and provide job listings, industry insights, and resources for members. Establish TalentBlvd as the go-to brand for up-to-date news and valuable content for journalists.
CTA: Persuade members to keep their profiles updated and upgrade their membership.
Role: Digital Marketing Strategist. Design graphics, draft copy for the newsletter and social media, send A/B test, and compare metrics.
Audience: Hiring managers and recruiters in the U.S. for TV News.
Client: TalentBlvd, a multimedia talent management platform.
Goal: The subscription’s benefits are abundant! This is how to use site features and resources like creating a personalized talent bench. Choose a subscription that best fits your needs.
CTA: Transform subscribers into members and encourage members to upgrade their membership.
Role: Digital marketing strategist. Design graphics and create an EOY newsletter based on earlier speech scripts.
Audience: Education program coordinators.
Client: Keynote Speaker, Author, and Executive Director.
Goal: Share the year’s events and highlights that showcase the author as an experienced and sought-after public speaker.
CTA: Book speaking engagements for next year.
Social Media Case Studies
Testimonials
