Welcome to my portfolio!

Welcome to my portfolio! I’m a tech-savvy, bilingual copywriter and marketing strategist with a strong understanding of media consumption by multicultural and diverse audiences. I have 6+ years of experience helping brands, entrepreneurs, and organizations grow their business with digital marketing solutions including Copywriting, Content Creation/Repurposing, Website/Content SEO, Localization, Email Marketing, Community Management, Social Media Case Studies, and Project Management.

MY BACKGROUND

My keen eye for crafting impactful copy for campaigns across various platforms captures the audience’s attention and drives results. I have written and proofread social media and website copy, landing pages, product descriptions, marketing campaigns, and engaging blog posts. I’ve worked in diverse fields such as Digital Media, E-commerce, FinTech, EdTech, Non-profit, and Talent Management. This data-driven and audience-centric versatile approach delivers measurable outcomes, as evidenced by achieving a remarkable 238% growth in a client’s membership subscription within the first 12 months of operation

Additionally, my experience includes managing events of all ranges from conception to delivery in Los Angeles. From large and innovative screening parties to intimate gatherings with C-level executives, senators, celebrities, and executive producers from companies such as Netflix, SNAP, and Marvel Studios.

My remote work experience includes various clients across the globe while located in the U.S., Mexico, and Spain. My work with influential VC partners, entrepreneurs, brand representatives, broadcast journalists, and reputable NGOs, led to a broad knowledge of diverse businesses while creating trusting and professional relationships.

As a fluent English, Spanish, and Spanglish speaker/writer, my bi-cultural background and interdisciplinary skills, provide a unique understanding of diverse cultures, their language nuances, and how content is consumed by a multicultural audience.

ENGLISH EDITORIAL

ChatGPT: How to Use it to Benefit E-commerce

Role: Research topic and create Search Engine Optimized article in neutral English.

Audience: E-commerce business owners.

Client: Jumpseller, E-commerce platform.

Goal: Inform e-commerce business owners of relevant and latest AI tool to help their business grow.

CTA: Convert and retain clients.

A Guide for Instagram’s Threads

Role: Research topic and create Search Engine Optimized article in neutral English.

Audience: E-commerce business owners.

Client: Jumpseller, E-commerce platform.

Goal: Provide a guide for e-commerce business owners on the latest social media platform and how to take advantage of it to help their business grow.

CTA: Convert and retain clients.

Hispanic Heritage and Why It Matters Year-Round

Role: Research and content creation, SEO Optimization, graphic design, and copywriting for social media.

Audience: Multimedia professionals

Client: CEO/Founder of TalentBlvd, a multimedia talent management platform

Goal: Celebrate the Hispanic heritage and encourage media representation.

CTA: Promote content sharing to build a larger audience and create brand equity.

Women’s Equality and Why It Benefits Us All

Role: Repurpose content for a blog post and the newsletter. Add SEO, graphic design, and copywriting for social media.

Audience: Multimedia industry professionals

Client: CEO/Founder of TalentBlvd, a multimedia talent management platform

Goal: Promote diversity in the multimedia workforce.

CTA: Earn subscribers to the platform.

LinkedIn Profiles That Win!

Role: Repurpose content for the newsletter, add SEO, graphic design, and copywriting for social media, including relevant hashtag research.

Audience: Multimedia Journalists subscribed as either free or premium members.

Client: CEO/Founder of TalentBlvd, multimedia talent management, and networking platform.

Goal: Install TalentBlvd in the forefront as the go-to brand for up-to-date news and valuable content for journalists, hiring agents, and managers.

CTA: Convert to premium membership and retain current members.

5 Elements for a Culturally Diverse Business

Role: Repurpose content for a blog post, add SEO, graphic design, and copywriting for social media.

Audience: Multimedia hiring professionals.

Client: CEO/Founder of TalentBlvd, a multimedia talent management platform

Goal: Promote diversity in the multimedia workforce.

CTA: Earn subscribers to the platform.

SPANISH EDITORIAL

Como potenciar su negocio online

Role: Researcher, content writer, and SEO.

Audience: Colombian e-commerce entrepreneurs

Client: Colombia’s Chamber of E-commerce

Goal: Inform Colombian entrepreneurs about the benefits of e-commerce.

CTA: Persuade readers to create an account with the partner, Jumpseller.

Tendencias para vender online el 2023 en LATAM

Role: Researcher, content writer, and SEO.

Audience: LATAM small businesses, entrepreneurs and merchants

Client: Jumpseller, e-commerce platform

Goal: Inform LATAM e-commerce merchants about the top-selling products online.

CTA: Persuade readers to create an e-commerce site with the client.

Las 7 tendencias más relevantes del e-commerce en Perú

Role: Researcher, content writer, and SEO.

Audience: Peruvian e-commerce entrepreneurs and merchants

Client: Jumpseller, e-commerce platform

Goal: Inform Peruvian merchants and entrepreneurs about the top e-commerce trends in the country.

CTA: Persuade them to create an account with the client.

Los 10 productos más vendidos en México

Role: Researcher, content writer, and SEO.

Audience: Mexican e-commerce entrepreneurs and merchants

Client: Jumpseller, e-commerce platform

Goal: Inform Mexican e-commerce merchants about the top-selling products in the country.

CTA: Persuade readers to create an account with the client.

7 sencillos pasos para buena publiciad en Facebook

Role: Researcher, content writer, SEO, and graphic designer.

Audience: LATAM small business owners

Client: Jumpseller, e-commerce platform

Goal: Educate small business owners about the benefits of an online store and social media ads.

CTA: Persuade readers to create an account with the client.

EMAIL MARKETING

End-of-Year Newsletter for the Acevedo Foundation

Role: Media and Project Manager for Foundation. Responsible for website upkeep, graphic design, and copywriting for the newsletter and social media.

Audience: Investors, Partners, and Leaders of Latino Community.

Client: Acevedo Foundation, an NGO dedicated to empowering Latinos in the U.S.

Goal: Inform partners, investors, and potential investors of the foundation’s actions toward Latino empowerment.

CTA: Continous support of investors and gaining new supporters.